This Privacy Policy explains how SkilledTradesIQ (“we,” “us,” or “our”) collects, uses, and protects your information when you visit skilledtradesiq.com (the “Site”). By using this Site, you agree to the practices described below.

Information We Collect

We collect two types of information: information you provide directly, and information collected automatically when you use the Site.

Information you provide directly:

• Email address — when you subscribe to our newsletter or fill out a contact form
• Name — if you submit a contact form or sign up for our newsletter
• Messages and inquiries — content you submit through our contact form

We do not require you to create an account to read content on this Site.

Information collected automatically:

When you visit the Site, certain data is collected automatically through cookies and analytics tools. This includes your IP address (anonymized), browser type, device type, pages visited, time spent on pages, referring URLs, and general geographic location (country/region level only). This data is used in aggregate to understand how visitors use the Site and improve our content.

How We Use Your Information

We use the information we collect for the following purposes:

• To operate the Site — serving content, improving page performance, and diagnosing technical issues
• To send newsletters — if you subscribe, we’ll send you our weekly trades career email. You can unsubscribe at any time using the link in every email.
• To respond to inquiries — if you contact us, we use your email and message to reply
• To analyze site performance — understanding which content is most useful so we can improve it
• To comply with legal obligations — including record-keeping requirements

We do not sell your personal information to third parties. We do not use your data for automated decision-making or profiling.

Cookies and Tracking Technologies

This Site uses cookies — small text files stored in your browser — to help the site function and to gather analytics data.

We use the following types of cookies:

Essential cookies — Required for basic site functionality (e.g., page caching, security). These cannot be disabled without breaking site functionality.

Analytics cookies — We use Google Analytics to collect anonymized data about how visitors use the Site (pages viewed, session duration, traffic sources). IP addresses are anonymized. Google Analytics data is governed by Google’s Privacy Policy.

Advertising cookies — If we serve display ads (e.g., through Mediavine or Raptive), those networks may place cookies to serve relevant ads and measure ad performance. See the Advertising section below.

How to control cookies: You can manage or disable cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, or be notified when new cookies are set. Note that disabling cookies may affect site functionality. You can also opt out of Google Analytics tracking using Google’s opt-out browser add-on.

Third-Party Services

We use the following third-party services that may collect or process your data:

Google Analytics — website analytics. Governed by Google’s Privacy Policy.

Email marketing platform — we use an email service provider (such as ConvertKit or Mailchimp) to manage our newsletter list and send emails. Your email address is stored on their servers and governed by their privacy policies.

WordPress and web hosting — our Site is hosted on a third-party server. Standard server logs may capture IP addresses and access data as part of normal operations.

Embedded content — pages on this Site may include embedded content (e.g., YouTube videos). Embedded content from other websites behaves as if you visited those sites directly. Those sites may collect data about you, use cookies, and track your interaction with the embedded content.

We do not share your personally identifiable information with any of these parties beyond what is necessary to operate the services described above.

Advertising and Affiliate Links

Display advertising: This Site may display ads served by third-party ad networks (such as Mediavine or Raptive). These networks may use cookies and similar technologies to serve ads based on your prior visits to this Site and other websites. You can opt out of interest-based advertising at aboutads.info/choices or networkadvertising.org/choices.

Affiliate links: Some links on this Site are affiliate links. This means if you click a link and make a purchase, we may earn a commission at no additional cost to you. We only recommend products and services we believe are genuinely useful. All affiliate relationships are disclosed in accordance with FTC guidelines.

Sponsored content: When content is sponsored by a brand or company, it will be clearly labeled as “Sponsored” or “Paid partnership.” Sponsored content does not affect our editorial independence.

Data Retention and Security

We retain newsletter subscriber data for as long as you remain subscribed. Contact form submissions are retained for up to 12 months. Analytics data is retained in accordance with our analytics provider’s settings (typically 14–26 months).

We take reasonable technical and organizational measures to protect your data, including HTTPS encryption for all data transmitted to and from this Site. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

Children’s Privacy

This Site is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page will reflect any changes. Continued use of the Site after changes are posted constitutes your acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at:

SkilledTradesIQ

Email: hello@skilledtradesiq.com
Contact form: https://skilledtradesiq.com/contact-advertise/